Strategic Communications Management / Making Public Relations Work 

 -  Allyn And Bacon,  1995 
 - 282 
<br/><br/>Preface, Public Relations and Communications Management, Options for the management of Public Relations, Public Relations Programme and Human Resources Management, Budgeting and Control and Evaluation, Special Areas of Practice, Media Relations, Marketing Communications, Internal Communications, Public Affairs, Crisis Management, Managing Relationships, Issues in Practice, Ethical and Legal Issues, The Future of Public Relations, Bibliography, Index. 
<br/><br/> Preface, Public Relations and Communications Management, Options for the management of Public Relations, Public Relations Programme and Human Resources Management, Budgeting and Control and Evaluation, Special Areas of Practice, Media Relations, Marketing Communications, Internal Communications, Public Affairs, Crisis Management, Managing Relationships, Issues in Practice, Ethical and Legal Issues, The Future of Public Relations, Bibliography, Index. 
<br/><br/><label>ISBN: </label>201593769