TY  - BOOK
AU  - Mazur Laura
AU  - White Jon
TI  - Strategic Communications Management / Making Public Relations Work
SN  - 201593769
PY  - 1995///
PB  - Allyn And Bacon
N1  - Preface, Public Relations and Communications Management, Options for the management of Public Relations, Public Relations Programme and Human Resources Management, Budgeting and Control and Evaluation, Special Areas of Practice, Media Relations, Marketing Communications, Internal Communications, Public Affairs, Crisis Management, Managing Relationships, Issues in Practice, Ethical and Legal Issues, The Future of Public Relations, Bibliography, Index
N2  - Preface, Public Relations and Communications Management, Options for the management of Public Relations, Public Relations Programme and Human Resources Management, Budgeting and Control and Evaluation, Special Areas of Practice, Media Relations, Marketing Communications, Internal Communications, Public Affairs, Crisis Management, Managing Relationships, Issues in Practice, Ethical and Legal Issues, The Future of Public Relations, Bibliography, Index
ER  -