TY - BOOK AU - Ruch Floyd L TI - Psychology and Life / Seventh Edition PY - 1967/// PB - Scott, Foresman And Company N2 - One Man Studies Himself, What Psychology Is and Does, The Biological Bases of Behavior, How and Why People Differ, The Development of Behavior, Clinical Approaches to Personality, Psychometric Approaches to Personality, How People Change Through Learning, Defining and Measuring Learning and Retention, The Management of Learning and Retention, Knowing The World, Stimulation and Sensation, Observation and Action, Thinking and Deciding, Adjustment and Maladjustment, Motivation and Drive, Emotion, Reactions to Frustration, Mental Health and Therapy, Psychological Factors in Social Living, The Individual and Group, Communication and Persuasion, Reference Manual, Basic Concepts in Statistics, Frontiers in Psychology, Acknowledgements, References, Glossary, Name Index, Subject Index ER -