TY  - BOOK
AU  - Backman Jules
ED  - New York University
TI  - Advertising and Competition
SN  - 6717108
PY  - 1967///
N1  - Preface, Introduction, Advertising in Perspective, Advertising and Barriers to Entry, Advertising and Economic, Advertising and Prices, Advertising and Profit Rates, Summary and Conclusions
N2  - Preface, Introduction, Advertising in Perspective, Advertising and Barriers to Entry, Advertising and Economic, Advertising and Prices, Advertising and Profit Rates, Summary and Conclusions
ER  -