TY  - BOOK
AU  - East Robert
TI  - Consumer Behavior / Advances and Applications in Marketing
SN  - 133593169
PY  - 1997///
PB  - Prentice Hall
N2  - The book takes a questioning approach and draws strongly on published research.  Preface, Introduction, Ideas and Explanations in Consumer Research, Consumer Patterns, Stationary Markets, Reasons for Purchase, Predicting and Explaining Action, Mechanisms in Coke and Consumption, Information Processing and Judgement, Applications, The Consumer as Shopper, The Response to Advertising, Bibliography, Index
ER  -