World Wide Web Marketing / Integrating the Web into Your Marketing Strategy Third Edition 

 - 3rd 
 -  John Wiley And Sons, Inc,  2001 
 - 410 
<br/><br/> The Keys to understanding how to maximize your organization's Web marketing initiatives.  Acknowledgements, Introduction, Customer Service First, The Usable Web - Be Kind to Your Users, Interactivity Goes with the Flow, Selling Services, Feedback, Value-Added Marketing - It's Personal, Personalization - Getting to Know You, Partner Relationship Management, Attracting Attention, Measure for Measure, Managing Your Site and Your Sanity, Looking Toward the Future, Index. 
<br/><br/><label>ISBN: </label>471416215