TY  - BOOK
AU  - Sterne Jim
TI  - World Wide Web Marketing / Integrating the Web into Your Marketing Strategy Third Edition
SN  - 471416215
PY  - 2001///
PB  - John Wiley And Sons, Inc
N2  - The Keys to understanding how to maximize your organization's Web marketing initiatives.  Acknowledgements, Introduction, Customer Service First, The Usable Web - Be Kind to Your Users, Interactivity Goes with the Flow, Selling Services, Feedback, Value-Added Marketing - It's Personal, Personalization - Getting to Know You, Partner Relationship Management, Attracting Attention, Measure for Measure, Managing Your Site and Your Sanity, Looking Toward the Future, Index
ER  -