Handbook of Advertising Art Production / Second Edition - 2nd - Prentice Hall, 1976 - 278

Preface, The Functions of the Advertising Artist, Advertising Material Produced by the Artist, The Letterpress Process, The Lithographic Process, The Gravure Process, The Silk-Screen Process, Copy Duplicating, Photostats, The Reproduction, of Color, The Preparation of Illustrative Material, Typographic Production, The Preparation of Mechanical Art, Production for the Printing Processes, Paper, Bibliography, Index.

Preface, The Functions of the Advertising Artist, Advertising Material Produced by the Artist, The Letterpress Process, The Lithographic Process, The Gravure Process, The Silk-Screen Process, Copy Duplicating, Photostats, The Reproduction, of Color, The Preparation of Illustrative Material, Typographic Production, The Preparation of Mechanical Art, Production for the Printing Processes, Paper, Bibliography, Index.

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