TY - BOOK AU - Schlemmer Richard M TI - Handbook of Advertising Art Production / Second Edition SN - 133725243 PY - 1976/// PB - Prentice Hall N1 - Preface, The Functions of the Advertising Artist, Advertising Material Produced by the Artist, The Letterpress Process, The Lithographic Process, The Gravure Process, The Silk-Screen Process, Copy Duplicating, Photostats, The Reproduction, of Color, The Preparation of Illustrative Material, Typographic Production, The Preparation of Mechanical Art, Production for the Printing Processes, Paper, Bibliography, Index N2 - Preface, The Functions of the Advertising Artist, Advertising Material Produced by the Artist, The Letterpress Process, The Lithographic Process, The Gravure Process, The Silk-Screen Process, Copy Duplicating, Photostats, The Reproduction, of Color, The Preparation of Illustrative Material, Typographic Production, The Preparation of Mechanical Art, Production for the Printing Processes, Paper, Bibliography, Index ER -