Global Marketing Strategy 

 -  Mcgraw Hill, Inc,  1995 
 - 554 
<br/><br/>Introduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index. 
<br/><br/> Introduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index. 
<br/><br/><label>ISBN: </label>71132775