TY  - BOOK
AU  - Craig Samuel C
AU  - Douglas Susan P
TI  - Global Marketing Strategy
SN  - 71132775
PY  - 1995///
PB  - Mcgraw Hill, Inc
N1  - Introduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index
N2  - Introduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index
ER  -