TY  - BOOK
AU  - Chung Michael H
AU  - King David
AU  - Lee Jae
AU  - Turban Efraim
TI  - Electronic Commerce / A Managerial Perspective
SN  - 130188662
PY  - 2000///
PB  - Prentice Hall International
N2  - The purpose of this book is to describe what Electronic Commerce is, how it is being conducted and managed, and what the major opportunities, limitations, isssues, and risks are.  Foundations of Electronic Commerce, Retailing in Electronic Commerce, Internet Consumers and Market Research, Advertisement in Electronic Commerce, Electronic Commerce for Service Industries, Business-to-Business Electronic Commerce, Intranet and Extranet, EC Strategy and Implementation, Public Policy: From Legal Issues to Privacy, Infrastructure for EC, Economics and Global and Other Issues in EC, Creating Web Pages, Web Programming: Adding Desktop Interactivity and Dynamic Data Access, Software Agents, Glossary, Index
ER  -