Readership Research and the Planning of Press Schedules 

 -  Gower Publishing,  1988 
 - 186 
<br/><br/>Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index. 
<br/><br/> Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index. 
<br/><br/><label>ISBN: </label>566050714