TY  - BOOK
AU  - Consterdine Guy
TI  - Readership Research and the Planning of Press Schedules
SN  - 566050714
PY  - 1988///
PB  - Gower Publishing
N1  - Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index
N2  - Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index
ER  -