Marketing Management / Twelfth Edition 

 - 12th 
 -  Pearson - Prentice Hall,  2006 
 - 780 
<br/><br/>Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index. 
<br/><br/> Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index. 
<br/><br/><label>ISBN: </label>131457578