TY  - BOOK
AU  - Kotler Philip
AU  - Lane Kevin
TI  - Marketing Management / Twelfth Edition
SN  - 131457578
PY  - 2006///
PB  - Pearson - Prentice Hall
N1  - Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index
N2  - Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index
ER  -