TY  - BOOK
AU  - Bejou David Phd
AU  - Hartline Michael D.Phd
TI  - Internal Relationship Management / Linking Human Resources to Marketing Performance
SN  - 789024608
PY  - 2004///
PB  - Best Business Books
N2  - This book shows how businesses can better develop and maintain positive interactions between managers and employees.  Internal Relationship Management: Linking Human Resources to Marketing Performance, The Genesis of Relationships: Boundary Spanners' Appraisals of the Career Entry Transition, Individual Differences Among Service Employees: The Conundrum of Employee Recruitment and Selection and Retention, Boundary Spanners' Satisfaction with Organizational Support Services: An Internal Communications Perspective, A Conceptualization of the Employee Branding Process, Exploring the Internal Customer Mind-Set of Marketing, Index
ER  -