Marketing Insights from A to Z / 80 concepts every manager needs to know 

 -  John Wiley & Sons, Ltd,  2003 
 - 208 
<br/><br/> The most complete picture possible of what Marketing today is all about.  Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index. 
<br/><br/><label>ISBN: </label>471268674