TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Insights from A to Z / 80 concepts every manager needs to know
SN  - 471268674
PY  - 2003///
PB  - John Wiley & Sons, Ltd
N2  - The most complete picture possible of what Marketing today is all about.  Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index
ER  -