Relationship Marketing / Strategy and Implementation - 1st - Elsevier, 1999 - 512

Foreward, Acknowledgements, Biographies, Relationship marketing: The six markets framework, The supplier and alliance market domain, The referral and influence market domains, The recruitement and internal market domains, Creating and implementing relationship marketing strategies, Index.

Foreward, Acknowledgements, Biographies, Relationship marketing: The six markets framework, The supplier and alliance market domain, The referral and influence market domains, The recruitement and internal market domains, Creating and implementing relationship marketing strategies, Index.

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