TY  - BOOK
AU  - Ghoshal Sumantra
AU  - Lampel Joseph
AU  - Mintzberg Henry
AU  - Quin Brian James
TI  - The Strategy Process / Concepts, Contexts, Cases: Global Fourth Edition
SN  - 130479136
PY  - 2003///
PB  - Prentice Hall
N2  - Exploring a full variety systematically will create a deeper and more useful appreciation of the strategy process.  Acknowledgements, Introduction, Strategies, Strategists, Formulating Strategy, Analyzing Strategy, Strategy Formation, Strategy Change, Forces, Cognition, Organization, Technology, Collaboration, Globalization, Values, Contexts, Managing Start-Ups, Managing Maturity, Managing Experts, Managing Innovation, Managing Diversity, Managing Otherwise, Bibliography for Readings, Name and Subject Index
ER  -