Sports Marketing / It's Not Just a Game Anymore 

 -  1995 
 - 355 
<br/><br/> A provocative and absorbing look at the big business and bottom line of sports marketing.  Acknowledgements, Introduction, Defining Sports Marketing, The Event Triangle, Big League Sports, Turning Sporting Events into Sponsorships and Sponsorships into Promotions, Event Marketing to Scale, Understanding the Sponsors, The Media and Broadcast Industry, Licensing and Merchandising, Sporting Goods and Lifestyle Marketing, Endorsements, Sports Marketing Buyers and Sellers, Future Issues in Sports Marketing, Notes, Glossary, Index. 
<br/><br/><label>ISBN: </label>1573920193