Marketing / Theory and Practice 

 - 3rd 
 -  1995 
 - 444 
<br/><br/>Preface, Evolution of the Marketing Concept, Sources and Status of Marketing Theory, Market Segmentation, Modelling Markets, New Product Development, Channel Management, Marketing Communications, Business to Business Marketing, Retailing, Customer Care, Consumerism, Marketing to Eastern Europe, Marketing Theory and Practice in a Postmodern Era, Index. 
<br/><br/> Preface, Evolution of the Marketing Concept, Sources and Status of Marketing Theory, Market Segmentation, Modelling Markets, New Product Development, Channel Management, Marketing Communications, Business to Business Marketing, Retailing, Customer Care, Consumerism, Marketing to Eastern Europe, Marketing Theory and Practice in a Postmodern Era, Index. 
<br/><br/><label>ISBN: </label>333641825