TY  - BOOK
AU  - Baker Pauline M.
ED  - Macmillan Business
TI  - Marketing / Theory and Practice
SN  - 333641825
PY  - 1995///
N1  - Preface, Evolution of the Marketing Concept, Sources and Status of Marketing Theory, Market Segmentation, Modelling Markets, New Product Development, Channel Management, Marketing Communications, Business to Business Marketing, Retailing, Customer Care, Consumerism, Marketing to Eastern Europe, Marketing Theory and Practice in a Postmodern Era, Index
N2  - Preface, Evolution of the Marketing Concept, Sources and Status of Marketing Theory, Market Segmentation, Modelling Markets, New Product Development, Channel Management, Marketing Communications, Business to Business Marketing, Retailing, Customer Care, Consumerism, Marketing to Eastern Europe, Marketing Theory and Practice in a Postmodern Era, Index
ER  -