Essentials of Marketing / Text and Cases Second Edition 

 - 2nd 
 -  Mcgraw Hill Book Company,  1993 
 - 502 
<br/><br/> Essential reading for all introductory courses in marketing.  Marketing Perspective, Information for Marketing Decisions, The Marketing Mix, Marketing's Wider Issues, Case Studies, Index. 
<br/><br/><label>ISBN: </label>77077288