TY  - BOOK
AU  - Lancaster Geoffrey A
AU  - Massingham Lester
TI  - Essentials of Marketing / Text and Cases Second Edition
SN  - 77077288
PY  - 1993///
PB  - Mcgraw Hill Book Company
N2  - Essential reading for all introductory courses in marketing.  Marketing Perspective, Information for Marketing Decisions, The Marketing Mix, Marketing's Wider Issues, Case Studies, Index
ER  -