TY  - BOOK
AU  - Cateora Philip R
TI  - International Marketing / International Student Edition
SN  - 025612874X
PY  - 1996///
PB  - Irwin Mcgraw-Hill
N1  - An Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index
N2  - An Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index
ER  -