Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands 

 - 1st 
 -  Wiley,  2003 
 - 234 
<br/><br/> An essential toolkit for branding and design firms, marketing and design students, and clients.  Introduction, Brand Identity Needs, Brand Identity Fundamentals, Research and Analysis, Creating Strategy, Designing Brand Identity, Building Brand Identity, Managing Assets, Evolution, Merger, Creating the New, Appendices, Bibliography, Index. 
<br/><br/><label>ISBN: </label>471213268