An essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. Preface, The Events Business - An Introduction to Events, The Market Demand for Events, The Event Business: Supply and Suppliers, Social and Economic and Political and Developmental Implications, Managing Events, Making a Start, Event Planning, Financial Management and the Budget, The Event: Preparation and Logistics and Support Services, Marketing and Public Relations for Events, Managing the Event as a Project, The Organization Manager and the Team During the Event, Closedown and Legacies, Glossary, Organizations in the Events Industry, Index.