TY  - BOOK
AU  - Mattock John
TI  - Cross-Cultural Communication / The Essential Guide to International Business: Revised Second Edition
SN  - 074943922X
PY  - 1999///
PB  - Kogan Page
N1  - Acknowledgements, Introduction, Culture: How to Unlock Your Own Knowledge of Your Partner's Culture and Apply It as You Prepare to Do Business, Company: How to Interpret Your Partner's Company Style and Attitudes - and Adjust Your Expectations to Fit, Character: How to Look More Deeply Into Your Partner's Motivations Aspirations and Lay Your Plans Accordingly, Tactics: How to Shape Your Style of Negotiation to Suit Local Conditions and While Meeting Your Objectives, Timing: How to Establish the Right Rythms in the Business Relationship and Measured Over Hours and Over Years, Talk: How to Get Your Messages Across Both Clearly and Persuasively, A Glossary of Offshore English: What Certain Words are Likely to Mean in ''English'' Conversation in the World of International Business, Final Quiz: Test Your Understanding of the International Arena Using True Examples, Further Reading, Index
N2  - Acknowledgements, Introduction, Culture: How to Unlock Your Own Knowledge of Your Partner's Culture and Apply It as You Prepare to Do Business, Company: How to Interpret Your Partner's Company Style and Attitudes - and Adjust Your Expectations to Fit, Character: How to Look More Deeply Into Your Partner's Motivations Aspirations and Lay Your Plans Accordingly, Tactics: How to Shape Your Style of Negotiation to Suit Local Conditions and While Meeting Your Objectives, Timing: How to Establish the Right Rythms in the Business Relationship and Measured Over Hours and Over Years, Talk: How to Get Your Messages Across Both Clearly and Persuasively, A Glossary of Offshore English: What Certain Words are Likely to Mean in ''English'' Conversation in the World of International Business, Final Quiz: Test Your Understanding of the International Arena Using True Examples, Further Reading, Index
ER  -