TY  - BOOK
AU  - Fill Chris
TI  - Marketing Communications / Contexts, Strategies and Applications
SN  - 273655000
PY  - 2002///
PB  - Financial Times - Prentice Hall
N2  - This book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject.  Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters
ER  -