Consumer Behavior / Building Marketing Strategy Ninth Edition 

 - 9th 
 -  Mcgraw Hill Irwin,  2004 
 - 792 
<br/><br/>Introduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index. 
<br/><br/> Introduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index. 
<br/><br/><label>ISBN: </label>71214690