TY  - BOOK
AU  - Best Roger J.
AU  - Coney Kenneth A
AU  - Hawkins Del I
AU  - Koch Eric C
TI  - Consumer Behavior / Building Marketing Strategy Ninth Edition
SN  - 71214690
PY  - 2004///
PB  - Mcgraw Hill Irwin
N1  - Introduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index
N2  - Introduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index
ER  -