TY  - BOOK
AU  - Ferguson Glenys J
AU  - Ferguson Paul R
AU  - Macmillan
AU  - Rothschild R
TI  - Business Economics / The Application of Economic Theory
SN  - 333542479
PY  - 1993///
N2  - Comprehensive coverage of the topics taught in business economic courses on economics and business studies degrees and MBA programmes.  Acknowledgements, Introduction, Firms and Markets: Identifying the Optimal Boundary, The Organization of the Firm: Efficiency and Incentives and Controls, Operations and Costs: The Core of the Conversion Process, The Costs of Support Activities: The Neglected Costs, Cost Identification: Accounting Versus Economic Perspectives, Financial Control: Constraints on Management, Investment: Increasing the Value of the Firm, Demand: Understanding the Consumer and the Market, Competition and Monopoly: Responding to the Competitive Environment, Oligopoly: Living with Rivals, Corporate Strategy: Acquiring and Sustaining Competitive Advantage, Government and the Firm: The Impact of Economic Management, Competition Policy: Government Regulation of Competitive Behavior, The Natural Environment: Problems and Opportunities, Case Study: The Airline Industry, Appendices, References, Index of Companies and Subjects
ER  -