TY - BOOK AU - Wickham Philip TI - Strategic Entrepreneurship / Fourth Edition SN - 27370642 PY - 2006/// PB - Prentice Hall N2 - This book has been written for those studying entrepreneurship as part of any degree or management course. The Entrepreneur as an Individual, The Entrepreneur in the Macroeconomic Environment, The Entrepreneurial Process and New Venture Creation, Choosing a Direction, Initiating and Developing the New Venture ER -