Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing 

 - 1st 
 -  Butterworth Heinemann,  1993 
 - 288 
<br/><br/> This book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services.  Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index. 
<br/><br/><label>ISBN: </label>750606614