TY  - BOOK
AU  - Ennew Christine
AU  - Watkins Trevor
AU  - Wright Mike
TI  - Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing
SN  - 750606614
PY  - 1993///
PB  - Butterworth Heinemann
N2  - This book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services.  Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index
ER  -