TY  - BOOK
AU  - Horner Susan
AU  - Swarbrooke John
TI  - Marketing Tourism, Hospitality and Leisure in Europe
SN  - 1861523033
PY  - 1996///
PB  - International Thomson Business Press
N2  - A European perspective on all the key areas of Marketing.  Preface, Acknowledgements, Introduction, The European Dimension, The Marketing Mix and Tourism and Leisure and Hospitality, Marketing Planning in Tourism and Leisure and Hospitality, Marketing in Different Sectors of Tourism and Leisure and Hospitality, Topical Issues in Tourism and Leisure and Hospitality Marketing in Europe, The Wider Context, Case Studies, Index
ER  -