Globalization Strategy in the Hotel Industry
- Rouledge, 1995
- 420
An ideal reference for students and professionals wanting to understand the current climate of the international hotel industry and future strategic directions. Foreword, Preface, Acknowledgements, Introduction and General Trends in the Hotel Industry, Introduction to Globalization, The International Hotel Industry, Appraising the Global Competitive Environment, Strategic Environment of the Global Hotel Industry, Understanding the Structural Dynamics of the American Hotel Industry, Expanding in a Barrier-Free Europe, Sustaining the Competitiveness of Hong Kong's Hotel Industry, Responses to Strategic Developments in the Global Hotel Industry, Capitalizing on Human Resources Strategy for Competitive Advantage, Reversing the Cycle of Failure Through Organizational Renewal, Implementing Globalization Strategies, Competing and Cooperating in the Changing Tourism Channel System, Evolving Towards a Business Ecosystem, Charting a New Course into the Twenty-First Century, Notes, Bibliography, Index.