TY  - BOOK
AU  - Ryan Chris
TI  - Researching Tourist Satisfaction / Issues, Consepts, Problems
SN  - 415101581
PY  - 1995///
PB  - Rouledge
N2  - An accessible introduction to both the theory and the practice of tourism research.  Acknowledgements, Introduction, Research Values, Research Design - An Overview, Tourist Satisfaction - Concepts and Research Issues, Attitudes and Measurement, Qualitative Research, Quantitative Research and Questionnaire Design, The Implementation of the Questionnaire, Coding Data and Obtaining Descriptive Statistics, The Significance of Mean Scores, Analyzing Categorical Data, Correlations and Multiple Regression Analysis, Factors and Clusters, Final Words, Appendices, Notes, References, Index
ER  -