TY  - BOOK
AU  - Middleton Victor T.C
TI  - Marketing in Travel and Tourism / Second Edition
SN  - 750609737
PY  - 1994///
PB  - Butterworth Heinemann
N2  - This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide.  Foreword, Preface, Acknowledgements, The Meaning of Marketing in Travel and Tourism, Understanding the Marketing Mix in Travel and Tourism, Planning Strategy and Tactics for Travel and Tourism Marketing, Using the Principal Marketing Tools in Travel and Tourism, Applying Marketing in the Travel and Tourism Industry, Case Histories of Marketing Practice in Travel and Tourism, References and Select Bibliography, Index
ER  -