Marketing Classics / A Selection of Influential Articles 

 - 8th 
 -  Prentice Hall,  1995 
 - 612 
<br/><br/>Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index. 
<br/><br/> Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index. 
<br/><br/><label>ISBN: </label>205159885