TY  - BOOK
AU  - Cox Keith K
AU  - Enis Ben M
AU  - Mokwa Michael P
TI  - Marketing Classics / A Selection of Influential Articles
SN  - 205159885
PY  - 1995///
PB  - Prentice Hall
N1  - Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index
N2  - Preface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index
ER  -