Understanding Organisational Context
- Ft Prentice Hall, 2000
- 388
This introduction to the subject provides the student with a holistic learning experience - combing taught and self-managed elements. Preface, Acknowledgements, The External Environment, The Composition of the External Environment, The Competitive Environment, Inside Organizations, Culture and Organizations, Marketing, Operations Management, Finance, Human Resource Management, TOWS Analysis, Stakeholder Analysis, Managing a Changing Environment, Future Trends, Index.