TY  - BOOK
AU  - Coulter Mary
TI  - Strategic Management in Action / Third Edition
SN  - 131293885
PY  - 2005///
PB  - Pearson - Prentice Hall
N2  - This book presents current strategic management theories and practices in an engaging, lively and exciting format.  Preface, Introducing the Concepts, The Context of Managing Strategically, Assessing Opportunities and Threats: Doing an External Analysis, Assessing Strengths and Weaknesses: Doing an External Analysis, Functional Strategies, Competitive Strategies, Corporate Strategies, Strategic Management in Other Organization Types, How to Do a Comprehensive Case Analysis, Comprehensive Cases for Analysis, Index
ER  -