TY  - BOOK
AU  - Gough Julian
TI  - Introductory Economics for Business and Management
SN  - 77095618
PY  - 2000///
PB  - Mcgraw Hill Publishing Company
N2  - This book explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formulation.  Economics and Business, Business Objectives, The Demand Function, The Estimation of Demand, The Production Function, The Cost Function, Estimating the Cost Function, Monopoly and Competition, Oligopoly, Managerial Theories, Growth of the Firm, The Business Environment, Glossary of Key Terms, References, Index
ER  -