TY  - BOOK
AU  - Foster Dennis L
TI  - Sales and Marketing for the Travel Professional
SN  - 26808676
PY  - 1995///
PB  - Glencoe/ Mcgraw-Hill
N2  - Preface, Introduction, Travel as a Product, Marketing Principles, Market Planning, Preparation for Selling, Sales Style, Qualifrying the Client, Closing the Sale, Effective Telephone Selling, Making the Travel Sale, Selling Outside the Agency, Study Guide, Glossary of Travel Marketing Terms, Index, Photo Credits
ER  -