Business Economics
- Financial Times - Prentice Hall, 1998
- 480
This book brings out the relevance of economics to the business activity. Preface, Acknowledgements, Firms, Firms and their Objectives, The Internal Organization of Firms, Production and Costs, Firm's Costs, Size of Firms, How Firms Grow, Markets, Demand and Supply, Markets and Market Failure, Government Intervention in Markets, Industrial Structure, Monopoly and Competition, Firms' Strategies in Different Market Structures, Competition Policy, Privatization, Multinational Enterprises, Labor, Wages and Employment, Intervention in the Labor Market, Economics of Personnel and Training, Money, Money Creation and Control, Finance for Firms, Investment Appraisal, Running the Economy, The Measurement and Determination of National Income, Management of the Economy, Inflation and its Effects on Firms, The International Environment, International Trade, The Balance of Payments and Exchange Rates, The European Union, Glossary, Index.