TY  - BOOK
AU  - Robinson Alan G
AU  - Stern Sam
TI  - Corporate Creativity / How Innovation and Improvement actually Happen
SN  - 1576750493
PY  - 1998///
PB  - Berret-Koehler Publishers, Inc.
N2  - The Definitive guide to managing for creativity in any kind of company.  Acknowledgements, Introduction: The Power of the Unexpected, How Preconceptions Limit Corporate Creativity, What Do we Really Know about Creativity?, The Decline of the Simple Suggestion System and the Rise of a New Generation, How Misalignment Shuts Down Creativity, Alignment: The First Essential Element, Self-Initiated Activity, Unofficial Activity, Serendipity, Diverse Stimuli, Within-Company Communication, Unleasing Corporate Creativity: Where to Start, Notes, Index
ER  -