The Discipline of Market Leaders / Choose Your Customers, Narrow Your Focus, Dominate Your Market 

 - 1st 
 -  Basic Books, Inc.,  1995 
 - 210 
<br/><br/>Acknowledgements, Introduction, How to Fail in Business without Even Trying, The New Rules of Competition, The Winner's Choice, The Discipline of Operational Excellence, One Company's Experience, The Discipline of Product Leaders, One Company's Experience and Intel Corporation, The Discipline of Customer Intimacy, One Company's Experience, Setting Your Value Discipline Agenda, Creating the Cult of the Customer, Sustaining the Lead, Epilogue, Index. 
<br/><br/> Acknowledgements, Introduction, How to Fail in Business without Even Trying, The New Rules of Competition, The Winner's Choice, The Discipline of Operational Excellence, One Company's Experience, The Discipline of Product Leaders, One Company's Experience and Intel Corporation, The Discipline of Customer Intimacy, One Company's Experience, Setting Your Value Discipline Agenda, Creating the Cult of the Customer, Sustaining the Lead, Epilogue, Index. 
<br/><br/><label>ISBN: </label>201407191